Maura Walters
Maura Walters is a freelance content strategist with expertise in web copy and brand strategy.
The PROJECT
Build a website that introduces Maura, provides an overview of her professional experience and portfolio, and promotes her newsletter.
The process
Discovery Phase
Conduct several meetings with the client to discuss brand identity goals, desired look and feel, as well as the website goals and necessary features. Discussion of user goals and user personas.
User Personas
Identify primary user persona: the civic-minded employer.
site mapping
Develop a proposed site map streamlines the user flows for the identified persona.
Prototyping
Create initial prototypes for usability testing and review.
