fitmoney
FitMoney is a philanthropic nonprofit and provides free, unbiased financial literacy programs to empower K-12 students with critical life skills for a financially fit future.
The PROJECT
Redesign the FitMoney website. Goals include simplifying and improving the site navigation, and providing an overall brand refresh.
The process
Discovery Phase
Conduct several meetings with the client to discuss brand identity goals, desired look and feel, as well as the website goals and necessary features. Discussion of user goals and user personas.
site mapping
Conduct an audit of the current site architecture. Develop a proposed site map that streamlines the user flows for the identified personas.
Prototyping
Create initial prototypes for usability testing and review.
