HEROES
Founded by Monica Johnson, HEROES is a nonprofit serving Northeast Louisiana. The organization supports, educates, and uplifts communities through adult wellness, youth education, and community healing. For the past 27 years, HEROES has been working to create better futures through HIV resources, free condoms, community groups and much more.
The PROJECT
Provide pro bono support and redesign the HEROES website. Goals include simplifying and improving the site navigation, and providing an overall brand refresh.
The process
Discovery Phase
Conduct several meetings with the client to discuss brand identity goals, desired look and feel, as well as the website goals and necessary features. Discussion of user goals and user personas.
Audit + site mapping
Conduct a site page audit. Develop a proposed site map that simplifies the current navigation and streamlines the user flows.
Prototyping & Final Build
Create initial prototypes for usability testing and review. Conduct final build.
