Maura Walters
The PROJECT
Develop a brand identity, including a logo design that evokes Maura’s longtime work as an Editorial Director and Content Strategist, while centering both her love of bright and bold color with her preference for simple and sleek design.
the process
Discovery
Conduct several meetings with the client to discuss brand identity goals, desired look and feel.
iteration
Develop several brand identities for client review and feedback, including primary logo and newsletter logo, brand colors and typography.
Design
Following client feedback, finalize branding and designs.
